Mark White, Senior Strategist
Mark has worked in broadcast TV since 1992 and spent most of that time in cable news at various Turner networks including CNN, CNNfn and HLN. Mark was a supervising producer at CNN’s flagship morning show American Morning, where he was responsible for overseeing breaking news coverage including 9/11, Hurricane Katrina, the second Gulf War, the London Bombings, the Israeli-Hezbollah conflict, three Presidential elections and the Tsunami in Asia.
In addition to live control room experience, Mark produced multiple live shows on location from New Orleans in the aftermath of Hurricane Katrina and the London Tube bombings. Mark was nominated for an Emmy award and received a team Emmy for breaking news of Gulf War coverage.
Mark took on financial news in 2010, completely re-launching Bloomberg morning television and executive producing six hours of live daily shows – one of which was anchored from London.
He also ran a team of digital journalists at Reuters TV for a joint Reuters/YouTube digital project that covered everything from the science behind a knuckle ball to a thought leadership digital show called Impact Players, featuring in-depth interviews with the world’s top leaders in politics and finance.
Mark also served as executive producer for two hours of live programming at Fox Business that bookended the closing bell and encompassed the day’s market, international, company and C-suite news.
Over the last two years, Mark has helped several startups – as well as legacy companies – formulate multi-platform media strategies, including everything from Facebook Live to LinkedIn to print and digital media. He also conceived and helped supply exclusive social media data to more than three dozen media outlets to complement more than 120 news stories on TV and in digital and print news.
Mark routinely trains CEOs for major television interviews while also helping Fortune 500 companies with crisis management – correcting stories and pro-actively pitching and placing stories to reshape the editorial conversation.